Approximately 9.5 million people have been awed by the 2014 YouTube production of the largest live nativity which featured over a thousand people who came together to break a Guinness World Record and to proclaim the glad tidings of Christmas as they sang the timeless Christmas carol “Angels We Have Heard on High.” Joining the numbers were such talented and well-known artists as The Piano Guys, Peter Hollens, David Archuleta, and the world-renowned Mormon Tabernacle Choir. The video was a part of the #ShareTheGift Christmas initiative by The Church of Jesus Christ of Latter-day Saints.
The Director of Media, Missionary Department, for The Church of Jesus Christ of Latter-day Saints, Greg Droubay, has stated, “Christmas is a time for messages of peace, hope and the love of Jesus Christ to reach a world that really needs a little holiday cheer.” To help spread the message of peace, hope, and the love of Jesus Christ to the world, The Church of Jesus Christ has launched a new social media campaign which reunites a variety of popular YouTube stars for a Christmas event called the 12 Days of Social. Beginning on 1 December 2015, and for 12 consecutive days, a participating YouTube creator will release a new video on their channel sharing a message that is centered on the global campaign of #ASaviorIsBorn.
Greg Droubay further commented, “Each YouTube star has become personally invested in using their time, effort and influence to share this Christmas message. It’s amazing to see them band together from across genres to support this cause.” The YouTube stars that will be participating include:
The event will conclude with the production of a music video featuring a variety of YouTube stars singing the beloved Christmas carol “Silent Night.” The video will be released on the Shaytards YouTube channel to a global viewership on Sunday, 13 December 2015.